I started this company in 2001 with the idea that I could develop better applications and sites purely by understanding what my client's needs are better than my competitors. I would never be so vain as to
say that I am a better developer than anyone else, but I feel my strong suit is communication. I heard a story on the radio one time about a salesman who worked for a company that made drill bits. The company was successful but never
lead "the industry" in sales or anything like that. They watched their competitors come out with different lines of drill bits, made from different materials, all designed to work in different ways. The salesman was tasked with finding
out what they needed to do to remain competitive. He evaluated diamond drill bits, carbide drill bits, and everything in between. Finally, he went to a valued customer to seek his advice. The customer had been buying from the company
for years so surely he would have some opinion on what drill bits were best. When the salesman asked the customer what kind of drill bits he wanted, the customer thought for a moment and said "To be honest, I don't want drill bits...what
I really want is holes."
I really feel that sums up my approach. Clients come to me with all kinds of requests, and while they may be asking for a web site - what they really want is more sales, or better organization of data, or deeper understanding of the trends
contained in the data. It's my goal to clearly understand what the client really wants...and deliver that.